LustrLabs

Collaborative fine jewelry

sector
fashion & jewelry
work
WEB DEVELOPMENT
time
November 2023

intro & goals

I love fashion, so diving into this project was a natural fit.

The company’s founder, Kristina, briefed me on the brand’s vision as a fashion platform that brings great artists together to collaborate on unique pieces.

The goal for the website went beyond ecommerce: we wanted to create an immersive journey that connects collectors with each piece even after purchase.

To enhance the experience, 3D models were essential, adding extra value by helping users discover and interact with new collections.

The design needed to be clean, stylish, and innovative, with a modern edge.

amazing pieces from the first collection

model wearing one of the jewelry pieces

process

The design team did a fantastic job on the branding, and the web design came together as something original and cool.

Throughout the process, we received some incredible images from a photoshoot, so showcasing those at their best became a key focus.

Finding the right partner for creating 3D jewelry models was a challenge, but in the end, we teamed up with a great company to make it happen.

Like with any startup, the creative and copy phases had their hurdles, but we improved with each iteration.

branding and visual identity

product page with 3D models

outcome

We've reached our goals:

The design is clean and functional, aligning with the brand’s needs
The visuals are integrated effectively to showcase the collections
The platform is optimized for seamless ecommerce functionality, from browsing to checkout.