BulTech360

Smart IT Solutions for Modern Businesses

sector
information technology
work
UX/UI | WEB DEVELOPMENT
time
June 2025

intro & goals

The services the company offers are within my sector, so it was easy to understand the nature of their work.

From the very beginning, working with the company’s business manager, Elitsa Hristova, was extremely smooth thanks to clear communication, a shared sense of aesthetics, and quick alignment on every topic that came up.

The company already had a strong presence in the physical world. The goal of our collaboration was to build a solid digital presence through clean branding and a presentation website.

random tech image matching the website’s vibe

logo and brand colors on dark background

process

For the branding, we used the classic black and white palette, connected by a rich, saturated blue. The cherry on top was the sky blue accent, which also became a frequently used element. An interesting detail is that the exact color names are Stellar Blue and Sky Blue.

The shapes we used were the two most fundamental ones — square and circle. Their symbolism comes from their simplicity and the fact that the square represents a pixel, while the circle represents a star. Micro and macro. Technology and cosmos.

The main design challenge was choosing between my original decoration idea—animated squares in shades of the brand blue—and a library I had known for years and always hoped to use: particles.js. This turned out to be the perfect opportunity.

The process went smoothly and pleasantly, with a minimal number of iterations.

logo and brand colors on light background

our intro section on the landing page

outcome

We've reached our goals:

Clean branding identity that works equally well for both web and print.
Web design that avoids the typical corporate aesthetic and introduces a more unique visual personality.
Website with optimized information that doesn’t overwhelm or confuse visitors.