
Art&Shock
Music School for Beginners and Pros
- sector
music education
- work
UX/UI | WEB DEVELOPMENT
- time
November 2021
intro & goals
My early freelance projects as GargaMena were mostly music-related, thanks to word-of-mouth. Art&Shock was the perfect fit — it combined my love for music and web development. Later, I even became a student at their academy, which made this project even more special.
The goal of the branding and web design was to harmonize classical music with a modern aesthetic. Founders Nona and Viktor envisioned a fresh color palette with a clean, slightly futuristic design.
In addition to creating a presentation website, we focused on developing a system that allowed teachers and visitors to easily schedule, book, and pay for lessons online.


process
The logo turned out perfect!
Fonts and colors were selected based on the key words from the brief: modern, clean, and fresh. The website content is in a muted black tone, while the background features two gradients — one warm and the other cool-toned.
Interesting and unique animations were an important touch, adding character to the site.
Creating a custom booking system was a challenge, but it turned out so well that it was totally worth it.


outcome
We've reached our goals:
We all love the branding.
The website’s unique design has made it a favorite for everyone who sees it.
We made it effortless to schedule and pay for lessons online through the website.
cast
website content
Nona Krincheva
logo
Iva Seferova
design & development
Milena Petkanova


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